Should I Rebrand? Are you considering rebranding? Are you unsure as to whether your company needs to rebrand? If you’re not sure if a rebrand is needed, chances are it’s not. If you’re just looking to refresh your look or update your logo to something a little more modern, take your name off the rebrand list. Companies who rebrand just for the sake of rebranding appear to be fickle and lacking in stability. Consumers trust a brand who can commit to their brand identity and co

Businesses often overlook the need to define their brand identity before or shortly after launching. As a result, they suffer from a lack of consistency in their business documentation, marketing collateral and social media images. This lack of consistency can confuse your target market. I would recommend that every business have a Brand Style Guide to ensure continuity throughout all visual elements representative of the brand or the brand cause. What is a Brand Style Guide?

We all know that every business needs a logo and the overwhelming majority want this image to be something unique, something timeless and something that people will remember. How do we achieve these desired outcomes? Is there some science to it or plan to follow? There absolutely is; let's dive in! The Market Expectation In order to create a successful logo (the focal point of your brand image), you not only need an awesome graphic designer, but you need to understand what vi

I think it’s important for me to initially explain that I am in no way suggesting that any of the information I am presenting to you has been substantiated by psychologists or any other certified psychological source. All information is based off of my own research and experience in working with a broad array of businesses owners and entrepreneurs. These are “most often” cases, in which these guidelines can be implemented in most circumstances for a successful outcome. With t

Knowing your industry is crucial when developing a successful brand image. A substantial amount of research is required to understand the expectation of you or your business and to be able to cater to that expectation without losing your brand identity or copying other brands. Research In order to understand your industry, you must first research it. You will need to understand the target market within your industry. This is not an easy task. Often we get hung up on our own

1. Your Industry Don't be afraid of research - RESEARCH is key Determine what the end user expects and mirror the expectation with your image Couple uniqueness with what the potential client feels “comfortable with” 2. Colors Learn what colors are acceptable for your industry Learn why are colors important Learn what each color means 3. Brand Image (logo) Figure out what images your potential clients expect from a company like yours Learn why it's important to strategically c