Should I Rebrand? Are you considering rebranding? Are you unsure as to whether your company needs to rebrand? If you’re not sure if a rebrand is needed, chances are it’s not. If you’re just looking to refresh your look or update your logo to something a little more modern, take your name off the rebrand list. Companies who rebrand just for the sake of rebranding appear to be fickle and lacking in stability. Consumers trust a brand who can commit to their brand identity and co

Businesses often overlook the need to define their brand identity before or shortly after launching. As a result, they suffer from a lack of consistency in their business documentation, marketing collateral and social media images. This lack of consistency can confuse your target market. I would recommend that every business have a Brand Style Guide to ensure continuity throughout all visual elements representative of the brand or the brand cause. What is a Brand Style Guide?

We all know that every business needs a logo and the overwhelming majority want this image to be something unique, something timeless and something that people will remember. How do we achieve these desired outcomes? Is there some science to it or plan to follow? There absolutely is; let's dive in! The Market Expectation In order to create a successful logo (the focal point of your brand image), you not only need an awesome graphic designer, but you need to understand what vi