6 Step Social Media Marketing Plan
1. Create and Secure a Business Page/Username
Setting up a business page and username on the following “big five” social networks is crucial if you want people to easily find you:
2. Start a Blog
Aside from obviously having presence on various social media sites, creating a blog also gives people the opportunity to learn more about, and interact with your company. Blogs are easy to create, can be quickly updated, and provide you with even more content to share on your social networks.
3. Listen & Connect - After you’ve set up your social networks, it’s time to “listen” to social conversations and build relationships. You can search for social conversations in the following places:
Twitter Search – This is a great place to start your relationship with the Twitter community. You can type in a keyword, phrase or use a hashtag (#) in front of a word to find people who’re talking about subject matter that relates to your business.
Facebook Search – I’m told that Facebook has really upped their search game in the past few years. Some people have even ditched Google and simply search the net using Facebook’s intuitive search engine!
Pinterest – You can search thousands and thousands of pin boards for interesting content and find people who share your interests both personally and professionally.
Instagram – Don’t count Instagram out. This platform has become one of the most effective ways to market yourself or your business. Searching for pages like yours or liking pages like yours will give you enhanced visibility!
It’s a good idea to find several contacts on the various social networks to build relationships with. Don’t feel like you have to converse right away. You can just follow for a while and see what’s being talked about. But, if you have something to add to the conversation, do it. Be an active participant. You don’t have to blow up inboxes to engage with your following and those who you follow. Hit the like button and double tap! The more content you like; the more likely people are to like your content!
3. Share Content
Content plays a huge role in not only building an audience, but keeping one as well. Some of the content you can share on Twitter, Facebook, LinkedIn, Instagram and Pinterest includes:
Your own blog posts
Inspirational quotes or images
Links to other interesting blog posts (provide attribution and proper source credit)
Live and recorded webinars
Product and service updates
Videos (YouTube is a great place to start)
4. Stick with It
We all start social media marketing plans with the best intentions, but remember social media takes time and consistency to prove its worth. Results won’t happen overnight. Some ideas to sustain your social media marketing plan include:
Respond to a least one social action daily. Whether you retweet a link, like or comment on a post or repin a picture, keeping your business in front of your audience is key to staying in the forefront of their minds.
Don’t give up after a week, or two or even three. Rome wasn’t built in a day and neither will your social media marketing plan. The social programs that have been successful over the last several years are ones that remain consistent.
It’s important to measure a number of elements of your social media marketing plan. Some measurement tools we like include:
Facebook Insights (in the admin panel of your Facebook Page) – With Insights you can see how your individual posts are performing. You can also see who your target audience is and tailor content for them. Keep in mind Facebook Insights now include stats on your Instagram posts! Don’t forget to connect your Instagram with your Facebook like page!
LinkedIn Page Insights (under the insights tab on your company page) – The Page Insights on LinkedIn are a bit less robust than Facebook, but you’re still able to see critical data including page views, page visitor demographics and unique visitors.
Twitter Counter – This tool allows you to see the performance of your Twitter account, as well as how your tweets are performing.
PinReach – This tool provides analysis of your Pinterest account including repins, likes and followers. It even provides details about your audience including your influential followers.
6. Change as Needed
Part of your success includes analyzing what works, what doesn’t and making changes. What you do today might not work next month, so stay flexible and go with the flow.